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Wednesday, July 27, 2022
Current Affairs- July 26, 2022
INDIA
ECONOMY & CORPORATE
WORLD
SPORTS
July 25: World Drowning Prevention Day
On July 25, the World Drowning Prevention Day is observed across the world. This day was recognised by the United Nations in a bid to collectively start action towards drowning prevention with the objective of making the world sustainably-developed.
UN General Assembly Resolution:
- United Nation General Assembly had recognized the World Drowning Prevention Day in April 2021 through a resolution.
- This global advocacy event has now become an opportunity to put in public the tragic impact of drowning on families and communities.
- The day seeks to provide solutions in a bid to prevent the drowning as well.
The World Drowning Prevention Day is celebrated globally, in which;
- Stakeholders including UN agencies, governments, private sector, civil society organisations, academia and individuals are asked to observe this Day by focusing on the requirement of take coordinated, urgent and multi-sectoral action on proven measures to prevent drowning.
- Preparations for the World Drowning Prevention Day is done by the World Health Organisations (WHO), by producing advocacy materials, supporting local & national activities across the world and hosting a global launch event.
- In year 2022, WHO invited public to ‘do one thing’ to save lives on the occasion. It recommended to use hashtag #DrowningPrevention, on social media.
Global estimate on Drowning
As per UN, around 236,000 people drown annually. Thus, it has become a major health problem across the world. Drowning is among the major causes of death for people aged 1 to 24 years. It is the third leading cause for unintentional injury death. It accounts for 7% of all injury-related deaths. As per WHO estimate, over 90% of drowning deaths occur in low and middle-income countries.
Current Affairs-July 27, 2022
INDIA
ECONOMY & CORPORATE
WORLD
SPORTS
Five new Ramsar Sites designated by India
Three wetlands from Tamil Nadu and One each from Mizoram & Madhya Pradesh have been identified under the Ramsar Convention, which is also called as “Convention on Wetlands”. Thus, India has added Five new Ramsar Wetlands Sites of international importance. With the latest addition, total number of Ramsar Sites in India has reached to 54, as opposed to 49 earlier.
New Ramsar Sites include;
- Pallikaranai Marsh Reserve Forest, Tamil Nadu: It is a freshwater marsh in Chennai. It is the only surviving wetland ecosystem Chennai. It is counted among last remaining natural wetlands of South India.
- Karikili Bird Sanctuary, Tamil Nadu: It is a 61.21-hectare protected area located in Kancheepuram District of Tamil Nadu. It is located at a distance of 75 km from Chennai.
- Pichavaram Mangrove, Tamil Nadu: It is located near Chidambaram in Cuddalore District of Tamil Nadu. It covers an area of 1100 hectares and thus counted among largest mangrove forests in country.
- Pala wetland, Mizoram: It is the largest natural wetland in Mizoram. The wetland is surrounded by green woodlands. It is known for rich diversity of animal species including several species of animals and birds.
- Sakhya Sagar, Madhya Pradesh: This lake is an integral part of Madhav National Park in Shivpuri, Madhya Pradesh.
About Ramsar Convention:
The Ramsar convention was established by UNESCO on February 2, 1971. It is an intergovernmental environmental treaty, named after Ramsar city in Iran because it was signed there. The convention came into effect on 1975. It encourages the international cooperation and national action to conserve the wetlands and sustainably use their resources. Under it, wetlands of international importance are identified worldwide.
Monkey Pox: Why WHO declared it a public health emergency of international concern (PHEIC)?
Over 16000 cases of monkeypox have been identified across 75 countries since May 2022. On July 23, World Health Organisation (WHO) declared the monkeypox outbreak a Public Health Emergency of International Concern (PHEIC). Majority of the cases are being reported in WHO European Region. In India, 4 cases have been reported till date. Currently, most cases are being resolved without hospitalization or any medication. Death rate is also less.
- The WHO had constituted a committee in June 2022, to study if monkeypox is PHEIC.
- It reconvened the committee on July 21 and declared the monkey pox a PHEIC.
- Last time WHO declared an PHEIC was in 2020 for covid-19.
- Monkeypox disease is caused by monkeypox virus.
- It involves fever for few days and lymph node swelling and a rash, that can leave scars.
- It is much less severe than Covid-19 and spreads less easily. This is why, WHO declared an emergency.
Monkeypox was declared PHEIC because, it is fulfilling the first two criteria of an emergency:
- Spread of the Virus outside West and Central Africa are unusual pattern
- It has already spread internationally, with cases in 75 countries.
PHEIC vs Pandemic:
PHEIC is different than the pandemic. Pandemic is an epidemic that occur over a wide area and affects large number of people. On the other hand, PHEIC is a carefully defined term. It is defined as a situation that is under control, but has potential to grow out of control. Till date, only 6 PHEICs have been declared including Zika, Ebola and Covid-19.
Metaverse has potential to revolutionize e-commerce
E-commerce (electronic commerce) is the buying and selling of products and services or the transfer of data and funds over the internet. These are business transactions that occur in ways such as business to business (B2B), business to consumer (B2C), consumer to consumer (C2C) or consumer to business (C2B).
Since the option to purchase goods over the internet was first introduced via technology, there has been a fixed divide between the real and digital worlds. This was the case until the introduction of the metaverse, a combination of multiple technologies, built to work together.
This includes a series of technologies such as augmented reality (AR), virtual reality (VR), non-fungible tokens (NFTs) and even games. The metaverse enables multi-modal interactions with digital items, virtual environments, and real people, thus providing an immersive multi-user experience for anyone accessing it around the globe.
The metaverse is all about ‘customer experience’, which covers practices like ‘stronger engagement’ and ‘better understanding of customers’.
According to a survey conducted by Shopkick, 70% of customers believe the ability to try, touch and see products are the main aspects of an in-store experience.
This is going to be solved and fulfilled in the metaverse, as AR and VR allow the same to happen, all from the comfort of your home. Companies would benefit hugely from the metaverse, as it not only widens their consumer base but also has the potential to get reviews on new products, thus pointing them in the right direction for the future.
The metaverse can also bridge the gap between the physical and virtual world, hence merging online and offline commerce into one. This means that users will be able to experience the physical world via the metaverse, digitally, making online shopping more special.
Regardless of the user’s location, the metaverse will allow users to buy, sell and trade products + services, along with providing creators and companies additional income. In other words, the metaverse will change the way we learn, how we earn money, and how we communicate with each other, similar to what the introduction of 2D did in 1995.
Many e-commerce giants have already begun to incorporate the metaverse into their platforms.
For instance, Amazon has introduced an AR room tool, called ‘room decorator’, which enables the user to see how furniture and/or other decorative items would look in your house.
Similarly, Flipkart, on April 28th 2022 announced the launch of ‘Flipkart Labs’, designed to “develop blockchain and metaverse use cases", including stores. Furthermore, retail chains like Warby Parker have created virtual fitting apps, allowing the user to try every pair of glasses in its catalogue before its purchase.
Even clothing brands such as Adidas and Gucci are exploring metaverse stores. This makes online shopping feel personalized and more special, something that has never existed before the metaverse.
E-commerce in the metaverse is guaranteed to accelerate + expand over the next few years. As new technology begins to get discovered, new features also usher in allowing online commerce and offline commerce to merge.
The recent surge of interest in AR and VR ensures the quality and fit of a product prior to purchasing. Normally, e-commerce platforms work in a “browse, choose, click to buy" process.
However, the metaverse will change this to “browse, experience to buy". This means the customers experiencing the metaverse will be able to walk around a store, view product displays, and later make purchases, all from the comfort of their own homes.
The metaverse has the ability to improve and revolutionize current e-Commerce practices and provide a unique experience for the users. The first benefit of metaverse-powered e-commerce will be ‘personalized experiences', which are often limited to product recommendations + discounts today.
In the metaverse, however, brands will be able to offer hyper-personalized ‘browse and buy’ experiences to their customers, eliminating the boundaries present in the physical world.
The second benefit can be ‘reduced return rates’, since the metaverse-powered e-commerce will help customers try out products before ordering/purchasing them, and the enhanced product visualization will ensure users make informed choices.
The third benefit will be ‘increased conversion rates and higher upsell’ for traffic/visitor landing on an e-Commerce platform, due to the personalized experience the metaverse would provide.
Recent studies show how people are ready to overpay by almost 40% for a product that can be tested in 3D. All these accrued benefits will finally result in ‘increased profitability' for brands, thus revolutionizing the way they operate.
In conclusion, the metaverse can completely revolutionize the operating model, customer experience, sales, and profitability of ecommerce companies. The key will be how brands embrace and adopt these technologies for creating ‘wow’ experiences for their customers in the future.
Agam Chaudhary is a serial entrepreneur and investor in Web3
Source: Mintepaper, 25,07,22