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Monday, November 17, 2014

Nov 17 2014 : The Times of India (Delhi)
Sky is the limit


The new generation is breaking out of the traditional mold and is ready to take risk and opt for offbeat careers
Think out of the box and achieve new heights. Question conventional wisdom and live your dreams this seems to be the mantra of the new generation, who are breaking out of the traditional molds and exploring totally unchartered territories. Yes, we are talking about pursuing careers requiring creative inputs and not confining to run-of-the-mill options.The generation of today is ready to take risks and opts for offbeat careers to become successful. More students are choosing offbeat careers for themselves like graphic designing, sculpting, fashion designing, film making, tourism and travel and much more. Gone are the days when children were forced to crack engineering or medical entrance tests to bag a plum job.With increasing competition, a good degree from a good institute does not guarantee a good job.Then there are some students who have a creative bent of mind.Take the case of Anirudha Thorat, a mechanical engineer, who completed his course but then chose to chart his career in photography. He says, “The mechanical engineering course was simply out of family pressure. I would like to see myself as a famous photographer rather than a good mechanical engineer.“
The world of fashion offers opportunities as fashion designers, textile designers, jewellery designers, etc. A creative person can certainly succeed as a creative artist, commercial artist, animation expert, film maker, graphic artist, professional photographer, copywriter, to name a few. In case a student has taken up graphic designing, he can easily find a place in advertising, animation, printing technology. Apart from providing a different career option, the course also brings out the creative side of the students and develops an aesthetic sense among them. It also increases the sense of participation among students.
Says Chavi Swaroop, a career counsellor, “As the world globalises, the need for a formal degree or certificate is no longer considered the basic requirement for success. What is needed is an inherent talent, liking for the job, motivation and commitment.“ No other industry exemplifies this better than the media industry. One could work and succeed as an illustrator if one is good at art, sketching or cartooning.
Since creativity knows no boundaries, a youngster can excel in fields as wide ranging and diverse as being a cartoonist, tattoo artist, or beauty professional. Says Shyamali Bansal, a beauty professional, “People of all ages are keen to look good and we beauty professionals sat isfy them. There is also a need for specialization and there is immense demand for good hair stylists and bridal make up.“
One area that will never go out of fashion is the footwear market, which is all set to boom. Explains Siraj, a student of footwear designing, “Because of the current trend of footwear not being just a commodity, the need for designers and trained professionals is rising. Shoes are becoming a fashion statement. This is where footwear designers come in with their creative ideas both for comfort as well as a distinctive transformation to one's personality.“
Says Purvesha Pitale, a placement coordinator, “Globalisation is bringing a lot of opportunities to India and has made youngsters opt for a career as per their interests. Careers in PR and event management firms, creative writing, advertising and fashion journalism are attracting bright talented youngsters. Bold attitude, courage to accept chal lenges, and risk-taking are some of the features of the youth of today who are moving to off beat careers.“
--Swati Khanwalkar