Key Points
- This programme will provide an opportunity to content creators, on its platform and Instagram, to learn, earn and grow their communities.
- While addressing the 2021 edition of ‘Creator Day India’, Instagram Head Adam Mosseri noted that India is one of the fastest growing markets for photo sharing and short video platform.
- India has become the best place for creators to grow and make a living. So, Facebook has planned to do this by developing a range of creative tools in order to democratise expression. For instance, Reels is a great example of democratised creativity. On an average, more than 6 million Reels are produced in India per day.
- Social media platform is also introducing monetisation tools in order to help creators earn through content.
About creator education and enablement programme
It is the next phase of ‘Born on Instagram’. This programme would give creators in India a chance to learn through a self-paced online learning course. Programme will provide live master classes with experts, product updates, latest information on trends, and challenges in order to help creators keep up with new unfolding on Instagram. Participants will receive a course completion letter at the end of the course. The programme will also provide creators the opportunity to real monetary opportunities by means of several programmes.
Born on Instagram programme
This programme was launched in 2019. Reel feature was launched in year 2020, allowing users to create and share short videos. India was among the first countries where Reel feature was launched. India was also one among first two countries where Instagram launched Live Rooms. Currently, Instagram is testing a new ‘Collab’ feature in India and the UK to allow users to collaborate with others people on Feed Posts and Reels.
